BRAND CONSULTANCY & PROJECT SERVICES
GLOBAL TRADE MARKETING STRATEGY
do you have the tools to successfully take your brand to market? we build comprehensive channel plans and create the tools that each stakeholder requires along the journey, whether that’s sell-in decks for distributors, pitches for national listings or brand training and segmentation for sales teams.
DRINKS STRATEGY
how do people drink your brand? which drinking occasions are you aligned with? how scaleable are your serves? we craft creative drinks strategies that help you position your brand according to your brand values and target audience and on-trade accounts.
COLABS & PARTNERSHIPS
we oppose the commodification of culture and believe in strategically curating mutually beneficial relationships between businesses and brands that share overlapping values.
TRADE ACTIVATIONS
from on-trade launch parties to off-trade tastings and expert representation at trade shows, hard pour has it covered.
BRAND VALUES, POSITIONING & NARRATIVE
need help finding your founder story? struggling to explain your brand to the trade? we carry out comprehensive competitor analysis and combine with trade and brand marketing knowledge to make your brand jump out of the crowd, staying true to what makes it tick.
NEW PRODUCT DEVELOPMENT
whether it’s building a brand from the ground up, developing the liquid and packaging or developing or a new sku or rtd, we work with you on the concept, product / flavour development and positioning to build a brand we are all proud of.
BRAND WORKSHOPS
not sure exactly what you are is missing in order to fly? let’s get under the bonnet of your brand in a half day session to diagnose issues and provide a plan of attack to fix them.
FRACTIONAL MARKETING
can’t justify a full time brand manager or trade marketing manager but need to keep your brand on track? we offer flexible monthly retainers from one day per month to several days a week to integrate more effectively into your team and work as an extension of your brand. this is completely bespoke for the needs of your business.
