NATIONAL & GLOBAL JUDGING
SPIRITS COMPETITIONS
judging is a values thing before it's a credential. you sit on a panel and tell the truth about what's actually in the glass in front of you, no matter whose name is on the label or how big the marketing budget is.
this is the same principle behind our strategy work: honest feedback over flattery, even when a client does not want to hear it. it also just matches how we live… ask anyone who's been to a bar with us and they'll tell you we were doing this for free years before anyone gave us a scorecard. being a judgy bitch finally pays.
GLOBAL DRINKS AWARDS
global drinks awards earns a seat on our calendar because their values match ours. panels are built on purpose: gender, geography and professional background all factored in, so the room genuinely looks like the industry it's judging, not a select handful of names.
we back brands built by people the industry often ignores, so we care that the room judging them is held to the same high standards. all entrants also get their full scores and the judges' written notes back, instead of a de-valued certificate and silence in return for cash (something we got sick of after years of chucking cash at competitions brand-side).
BRAND COCKTAIL COMPETITIONS
brand owned cocktail competitions are a different job, and we do the whole thing.
the concept and the strategy come first: what the competition is actually for, which bartenders you want in the room, and what you need them saying about your liquid six months after the final.
then the mechanic: entry route, brief, heats, scoring criteria, how a serve travels from a regional bar to a national final without the admin eating the whole budget.
we design all of it, we run it on the ground, and we sit on the panel and judge it to the same standard we hold everyone else to.
one name in the room (your brand).
WHAT’S YOUR BIGGEST CURRENT CHALLENGE?
